CFO Intelligence for Early-Stage Startups
Get the financial insights a funded startup needs without the £80K+ CFO salary. From runway management to investor reporting, Finley gives founders the financial visibility to make confident decisions during the most critical growth phase.
What's Included
Everything you get with Finley's cfo services for startups service
Runway Management
- Real-time runway calculation with burn rate tracking
- Scenario modelling for different growth paths
- Cash-out date forecasting with confidence ranges
- Burn rate optimisation recommendations
- Extension opportunity identification
Investor Communications
- Monthly investor update templates
- Key metrics dashboard (MRR, burn, runway, growth)
- Board deck financial slides
- Due diligence preparation
- Fundraising-ready financial models
Unit Economics
- Customer Acquisition Cost (CAC) calculation
- Customer Lifetime Value (LTV) estimation
- LTV/CAC ratio tracking
- Payback period analysis
- Cohort-based retention metrics
Common Problems We Solve
If any of these sound familiar, Finley can help
"I don't know when we'll run out of money"
Runway tracking shows your exact cash-out date based on current burn. Scenario modelling shows how that changes with different decisions. No more guessing - know your deadline.
"I can't afford a CFO but investors expect financial rigour"
Finley provides investor-grade financial reporting and metrics at startup-friendly pricing. Enter investor meetings with the same data sophistication as portfolio companies with full-time CFOs.
"My investors ask for metrics I don't know how to calculate"
SaaS metrics, burn rate, runway, unit economics - Finley calculates them automatically from your data. No spreadsheet gymnastics required.
"I don't know if our unit economics work"
LTV/CAC analysis shows whether your customer acquisition strategy is sustainable. Many startups discover they're acquiring customers at a loss and adjust before it's too late.
How It Works
From upload to insights in minutes, not weeks
Connect Your Data
Upload bank transactions and revenue data - ideally from your accounting software.
- Bank account export or accounting software sync
- Revenue by customer if available
- Expense categorisation
- Historical data for trend analysis
Configure Startup Metrics
Set up tracking for the metrics that matter to your startup and investors.
- Select relevant metrics (SaaS, marketplace, etc.)
- Define calculation parameters
- Set target ranges
- Configure investor reporting preferences
Monitor Continuously
Track key metrics in real-time and receive alerts when things change.
- Real-time dashboard
- Runway alerts as cash depletes
- Metric trend monitoring
- Investor update generation
Plan & Fundraise
Use insights for strategic planning and fundraising preparation.
- Scenario planning for growth paths
- Fundraising timing optimisation
- Investor materials generation
- Due diligence prep
Why Choose Finley
What makes our cfo services for startups different
Built for Startups
Not adapted enterprise software - purpose-built for early-stage startups with VC-familiar metrics, investor reporting, and runway-focused insights.
98% Cheaper Than a CFO
A startup CFO costs £80-150K/year. Finley delivers the core financial intelligence for £49/month. Invest savings in product and growth.
Investor-Grade Reporting
Reports and metrics formatted to investor expectations. Your VCs and angels will appreciate the professionalism and transparency.
Real-Time Runway
Always know exactly when you'll run out of cash. Make hiring, spending, and fundraising decisions with confidence.
SaaS Metrics Built In
MRR, ARR, churn, CAC, LTV - the metrics VCs care about, calculated automatically from your actual data.
Fundraising Ready
Generate investor decks, due diligence packages, and financial models. When investors come calling, you're prepared.
Frequently Asked Questions
Common questions about cfo services for startups
At what stage do startups need this?
From pre-seed onwards. Even before raising, founders need to understand burn rate and runway. Post-funding, investor reporting becomes essential. Finley scales with you from zero to Series A and beyond.
Can this replace a CFO entirely?
For most early-stage startups (pre-Series B), yes. Finley handles the 80% of CFO work that's data analysis and reporting. For strategic advice, board dynamics, or complex transactions, you might still engage fractional CFO support occasionally - but much less expensively.
What if I have multiple currencies or entities?
Multi-currency handling and entity consolidation is supported for Pro users. Particularly important for startups with UK and US entities or operating across the EU.
How do you calculate LTV for early-stage startups?
We use cohort-based analysis when you have enough history, and benchmark-adjusted estimates when you don't. LTV calculations are clearly marked with confidence levels so investors understand the basis.
Can investors access our dashboard directly?
Enterprise users can provide view-only access to investors. Most startups prefer to send periodic reports (which Finley generates) rather than real-time access - it's less noisy for investors and gives you more control.
What data format do you need?
Standard CSV exports from any bank or accounting software. QuickBooks, Xero, Stripe, and major banks are all compatible. Setup takes under 5 minutes.
Need Urgent Help?
Unexpected investor meeting? Need to update your board deck immediately? Generate comprehensive startup financial reports in seconds - runway analysis, key metrics, and investor-ready materials all available 24/7.
Response Time
Full startup metrics in 60 seconds. Investor materials in under 10 minutes.
Available 24/7 for Pro users
Where We Operate
Particularly strong support for UK startups (SEIS/EIS considerations, R&D tax credits) and US startups (VC-standard metrics).
Ready to Get Started?
Try cfo services for startups free - no credit card required. Upgrade to Pro for unlimited access.
Free tier available • Pro from £49/month • Cancel anytime