Fractional CFO for Ecommerce
Inventory planning, margin analysis, and cash flow management for online retailers. Navigate the complexity of ecommerce finances.
Financial Challenges in Ecommerce
Running a ecommerce business comes with unique financial complexities. Sound familiar?
Inventory cash traps
Cash tied up in inventory is cash you can't use. Overstocking kills cash flow; understocking kills sales.
Marketplace fees complexity
Amazon, eBay, Shopify fees are complex and change frequently. Understanding true margins is difficult.
Seasonal cash flow
Ecommerce often has dramatic seasonal swings. Managing cash through slow periods requires planning.
Multi-channel chaos
Selling across platforms creates financial data spread everywhere. Consolidating is a nightmare.
CFO Solutions for Ecommerce
Finley provides the financial intelligence ecommerce businesses need, at a fraction of traditional CFO costs.
True margin analysis
Calculate real profit margins after all fees, shipping, returns, and COGS. Know which products actually make money.
Cash flow forecasting
Project cash needs accounting for inventory cycles and seasonal patterns.
Expense categorization
Automatically sort marketplace fees, shipping costs, advertising spend, and operational expenses.
Seasonal planning
Prepare for peak seasons with cash reserves and identify opportunities in slow periods.
Results for Ecommerce
What ecommerce businesses achieve with Finley
Get Started in 3 Steps
From upload to insights in 60 seconds. No financial expertise required.
Upload Your Data
Export a CSV from your bank or accounting software and upload it to Finley.
AI Analysis
Our AI analyzes your ecommerce-specific financial patterns in seconds.
Get Actionable Insights
Receive your financial health score, cash flow forecast, and personalized recommendations.
FAQs for Ecommerce
Common questions from ecommerce businesses
Can you handle multiple sales channels?
Yes. Upload exports from Amazon Seller Central, Shopify, WooCommerce, eBay, and your accounting software. Finley consolidates everything into a single financial view.
How do you calculate true product margins?
We factor in all costs: COGS, marketplace fees, payment processing, shipping, returns, and advertising. This gives you actual profit per product, not just gross margin.
Can you help with inventory planning?
Finley helps you understand the cash impact of inventory decisions. While we don't replace inventory management software, we show you how inventory ties up cash and affects your runway.
CFO Intelligence at Startup-Friendly Prices
Traditional CFOs cost £150,000+/year. Fractional CFOs charge £50,000+. Finley delivers the same strategic insights for ecommerce businesses starting at £49/month.
- Free tier with no credit card required
- Pro plan from £49/month
- 100% money-back guarantee
- Unlimited analyses
- 3-6 month cash forecasting
- Automated monthly reports
- Priority support
Ready to Transform Your Ecommerce Finances?
Join ecommerce businesses that have discovered hidden cash leaks and accelerated growth with Finley.
No credit card required • 60-second analysis • Money-back guarantee